Who is TOM?

Breathing life into strategy “Strategic planning just does not add any meaningful value”. This is a comment I often hear in talking to different businesses from CEO’s to operational management and from large listed entities to SMMEs. This is then backed up with a very real frustration. The frustration revolves around making the strategy work. How does the strategy get […]

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Why do you want to spend time in defining a marketing strategy?

Your marketing strategy is a comprehensive plan to achieve your marketing objectives for the company. This will guide how and to whom you are going to sell products and services. It helps you define where you are going to allocate scarce resources. So why do you want to define such a strategy? It helps you define your competitive edge. It […]

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What is all the song and dance about organizational values?

Values have become a tick-box exercise with organizations thinking they need values so they define them and display them as a pretty picture on the wall. What a waste of time and effort not to mention ignoring a possible great tool for improving business performance! My view is if you can’t capture the minds and hearts of your employees with […]

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Why is project management so complicated?

If you review many of the international project management standards as well as many of the project management courses, you will see a great degree of complexity. Standards have evolved overtime to meet the demands of increasingly complex requirements of project management. I can see the need for such complexity with large detailed projects such as systems development and implementation. […]

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Why you need a strategy

A business strategy defines where you want to go and how you are going to get there. You primarily need a strategy to: Set direction and priorities so that it is clear what success means and what needs to be done to achieve your vision for the company. Have a common purpose or understanding of where the business is going. You want everyone in […]

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